Are the Iconic Hashtags Finally Dying? Instagram’s Latest Update Signals a New Era for Content Discovery

Instagram is removing the option to follow hashtags, signaling a shift toward more personalized content discovery through its AI-driven algorithm. While hashtags are no longer a primary tool for discovery, they still play a crucial role in search optimization, community building, and cross-platform visibility. In this new era, creating high-quality, engaging content is more important than ever to stay visible on the platform.